Matthew Yeates

In July 2019, almost four years after the filing of the first infringement suit, a nine-member jury rendered its verdict in favor of Marcus Gray’s claim that Katy Perry, a pop megastar, had improperly copied Gray’s song ‘Joyful Noise’ in their hit ‘Dark Horse’.

For start-ups, it is the ideas behind their unique offers are the most valuable part of their businesses. Start-ups in the initial years spend a lot of time and effort in attracting customers and investors…

The problem with a gap in the market is how do you know you are the first to spot it and exploit it?

This is the final part of a three-part series of “Visibility On The Invisible: Intangible Asset Insurance”.

This is part two of a three-part series of “Visibility On The Invisible: Intangible Asset Insurance”.

Identifying and quantifying Intangible Assets (IA) is a common dilemma for organisations of any size, from bootstrapped start-ups to massive global enterprises.

This is part one of a three-part series of “Visibility On The Invisible: Intangible Asset Insurance”.